The visual language was developed to be adapted with ease and ‘forgiven’ when not applied with accuracy and according to the guidelines, and still consistent across all touch-points of the championship - from venues, fan zones, uniforms, corporate and communication collateral, volunteers look and feel to country flags, livery and merchandise.
The live coverage of the event reached more than 260 million households across a record 177 territories:
24 Competing Countries
200,000 Live Spectators
1,500 Media Accreditations
2,000 VIP International Guests